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108a

La Menesunda

Publication

Flyer distributed for the presentation of La Menesunda, held at the Instituto Torquato Di Tella, Buenos Aires, May 26-June 13, 1965. Translated by Marguerite Feitlowitz.

Language

Spanish

La Menesunda at the Instituto Torcuato Di Tella

It will provoke “situations” in its own sphere from the eighteenth of May until the sixth of June Nineteen hundred sixty-five

JORGE ROMERO BREST Director of the Center for Visual Arts Invites you to participate in these “situations” Florida 936 BUENOS AIRES

“LA MENESUNDA”

is a caprice a nonsense way of creating difficult strange embarrassing “situations” for those who are willing to accept them INTENSIFYING EXISTENCE beyond gods and ideas feelings mandates and desires

“LA MENESUNDA”

is a creation of MARTA MINUJÌN and RUBÉN SANTANTONÌN

With the collaboration of PABLO SUAREZ DAVID LAMELAS RUDOLFO PRAYON FLOREAL AMOR LEOPOLDO MALER

Only eight persons At a time CAN GO THROUGH “LA MENESUNDA” Do it yourself Tuesday through Sunday Starting at noon

REPUBLIC OF ARGENTINA

“LA MENESUNDA”

is not like exhibitions of paintings or sculptures of any sort of IMAGE-SYMBOL things that limit “existence” where though profound the “gaze” of the viewer DAMAGES “time”

“LA MENESUNDA”

is not like spectacles of theater or circus cinema or dance CHARACTERS IN “SITUATION” which limit “existence” less since the spectator’s “gaze” is mobile yet they still DAMAGE “time”

Since this is neither “exhibition” nor “spectacle” there is no “work” nor “viewer” nor “spectator” ALTHOUGH THERE IS ART

in something happening without precedents that propels the imagination and SALVAGES “time”

Because this is not a “Happening” either there is equilibrium between the “situations” created acts sensations and modes for the participant to experience them FREELY

108a
1. Aperture. Marta Minujín and Rubén Santantonín. La Menesunda, Instituto Torcuato Di Tella. 1965. Stills from a documentary film of the work by Leopoldo Maler. Courtesy Marta Minujín and Leopoldo Maler
108b
2. Visitors waiting in line to enter La Menesunda.
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3. Jorge Romero Brest, director of the Centro de Artes Visuales, Instituto Torcuato Di Tella, and artists Rubén Santantonín and Marta Minujín.
108d
4. A room covered with blinking fluorescent lights at the entrance of the La Menesunda.
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5. Rubén Santantonín working on the make-up room.
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6. A couple in bed.
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7. Beauty session and massage in the make-up room.
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8. Rotating basket with a member of the public inside.
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9. To exit the space, visitors had to dial the right number in a giant dial.
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